PayPal Brand & Digital Wallet App System

Helped PayPal in evolving and unifying its brand. We created style guidelines focused on web-marketing and product. We started a second work stream afterward to create a design system for the Digital Wallet App.

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The Before

PayPal’s style guidelines felt dated, lacked personality, was very in-consistency across platforms.

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New Style Guide

Detailed Style guide covering everything from color use, type, illustration, icons photography, and layout examples for marketing and product.

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Team: Ueno
Timeline: 2021 - 4 Weeks
ECD: Halli Thorleifsson
CD: Grayden Poper
Design: Meghan Rose
Design: Tanner Wilcox
Design: Quinton Lodge

Digital Wallet Design System

Crafted a mobile design system and advised product teams across the entire design org of PayPal and created core flows to help unify the app’s look & feel based on the updated brand style guidelines. 

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A Robust System
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Grids
Type & Color
Elevation
Buttons
Cards
& More

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Custom Icons
& Illustration System

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Flexible Card System

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Education
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Examples
Documentation
System Workshops
Tutorials

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Team: Ueno
Timeline: 2021 - 3 Months
CD: Halli Thorleifsson
Design: Kate Mashek
Design: Meghan Rose
Design: Husam Elfaki
Design: Tarek Younes
Illustration: Hrvoje Grubišić

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